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Its the first thing you see

Elves did well, as did Mono White Aggro

Its cheap, easy to use, and in white, filling your graveyard is something you actively want to be doing most of the time, to take advantage of whites great recursion pieces

Some gold Pokmon cards are officially licensed, including the 1999 Burger King promotional cards, Celebrations metal cards, and gold-colored secret rares from various TCG sets

Add to this the ability to barter with customers who want to sell or trade, host playing tournaments in your shop, and set up events around certain cards and card types, and you have a living, breathing storefront