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Consumer Behavior Tech talk The work covers the educationalHoyer MacInnis Pieters' Consumer Behavior, 8th Edition is an authoritative textbook that integrates insights from marketing, psychology, sociology, and anthropology. This book is designed for students preparing for a dynamic, global business environment and covers current theories and practical approaches to consumer behavior. The content focuses on consumer needs, emotions, perception, branding, social media, and the influence of demographic factors.