Shaping our inner world. Corporate brands and culture. M.M. Mok culminating in a final confrontation

culminating in a final confrontation that makes it clear who stands when everything collapses

Audit and Leadership Series

Translated by BEN FOWKES with an Introduction by ERNEST MANDEL

The new test bank contains ready-made tests and additional materials that teachers can use to create customized tests

The emphasis is on interaction

Shaping our inner world. Corporate brands and culture. M.M. Mok culminating in a final confrontationShaping our inner world. Corporate brands and culture. provides a clear introduction to corporate culture and brand strategy. This hardcover study book focuses on shaping our internal organization and the role of corporate branding in business management. The book is suitable as a reference work and offers an accessible, structured approach to the subject. Readers gain concrete insights into the process of shaping our inner world within organizations.